Here’s the thing. When I began the process of publishing my first book in the Lisen of Solsta trilogy, I came up with what I thought was a really great title—Fractured. That one word describes precisely the dilemma Lisen, my hero, finds herself in throughout the entirety of that book. At the beginning she believes she’s Lisen Holt, Valley girl, but by the end of the first chapter she’s been abducted to a world completely alien to her. And, it’s where she belongs. She was never quite human, and Simon and Daisy Holt were not her parents. Within a couple of chapters, she’s also learned that she’s destined to rule this strange world. Yup, she’s fractured, all right.

Silly me. I never thought to run a search on Amazon regarding my brilliant title. I mean, who else would come up with just “fractured”? I was brilliant, and it was a brilliant title, soon to be followed by Tainted and Blooded to complete the trilogy.

Then, as happens all too often, reality plunged its dagger in my heart and left me bleeding and gasping for breath. In the process of collecting many “likes” for my Facebook author page, I had returned the favor and found that I was now in the center of a maelstrom of romance novelists—not my favorite genre but, in my experience, the most popular genre for self-published books. And guess what. I started seeing a few “fractured”-like titles.  Fractured Vows, Fractured Love, Fractured Promises, ad nauseum. But I was committed to that title. I’d already published that book, and the rules are strict. Once the ISBN (International Standard Book Number) is assigned to a book, no one can change the title, the series name, the name of the author, the measurements of the page OR whether it’s in color or black and white. So…

I forged on. I commissioned the cover for the second book, again with a popular romance novel title, Tainted. I published that book, forever branding it with that name, then commissioned a new cover for Fractured. I moved on to book 3, which also has a fairly popular title, though Blooded as a title tends to fall more into the paranormal genre rather than romance.

You’re killing me!

Now some might ask (and have) that shouldn’t I stick with Fractured since romance is so popular? Not exactly. It all has to do with brand, in this case, the books’ brand. Lisen of Solsta is the story of a young woman who is equal in every way with any man in her world and as a female hero is an aberration only because she’s a hero, not because she’s a girl hero. If you run that search for “fractured” on Amazon, up come books with covers showing a phenomenal number of steroid-muscled men ravaging buxom, luscious-lipped women. That is the antithesis of my Fractured. Even if you narrow the search down to fantasy alone, the sexy-sexies completely overwhelm my feminist tome. Sigh.

What’s a girl to do?

It looks like I’m going to retire the three books as they are titled now and pull them off Amazon’s “shelves.” Then I’ll negotiate with my cover artist regarding what it will take to “fix” the covers. Once I’ve accomplished those tasks, I will republish with new ISBNs and titles for all three books. Of course, this all depends on whether I can come up with new titles that tell the story without sounding like someone else’s title and manage to retain the brand I so cavalierly and naively tossed into the romance fire the first time around.

And here’s the rub.  I will lose all the reviews, minimal as they are, that were posted under the old titles. But, on the other hand, it’s possible, maybe if I get it right this time, that more people looking for a book like my book will find it and not reject it because it sounds too romancey to them. Will I actually take this project on? Stay tuned. I’m sure I’ll have some complaining and explaining to do as I once again watch for falling rocks on the learning curve.

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